Our Story

1797 The central farmhouse known as Elms Farm was built by the De Gruchy family.  The working farm was initially devoted to apple trees. In later years the farm ran into disrepair until in 1968 a local family, the Blayney’s reversed its fortunes.

In 1972 the first vine was planted and since then our Estate has matured and developed into a six acre commercial vineyard, distillery and popular tourist attraction. In response to increasing demand for genuine Jersey produce La Mare Wine Estate creates an extensive range of preserves, handcrafted confectionary and an iconic selection of  wines, ales, ciders, liqueurs and spirits.

Today La Mare provides an elegant wedding venue, state of the art corporate function rooms and an exciting tourist attraction

The Story So Far


The earliest building is raised.


The central farmhouse known as Elms Farm was built by the De Gruchy family. The working farm was devoted to apple trees.


The Germans occupied Jersey and the ability to maintain the farm in good condition was impaired. After the war, the family’s care of the property disappeared; the land was let and the buildings sank into disrepair.


The farm had become dilapidated and sold to the Blayney family. They restored the house and reversed its fortunes.


Robert and Ann Blayney planted Jersey’s first commercial vineyard and developed La Mare to include not just vineyards but also the Jersey Distillery and the Jersey Farmhouse Provision range.


The estate, which was six acres in size opened to visitors and developed into a major tourism attraction.


In response to a demand for genuine Jersey goods, a range of preserves and mustards was launched. Using last century recipes, such as the traditional Black Butter, La Mare developed the widest and best known range of preserves on the island.


To keep up with the demand of Apple Brandy production the original distillery from Calvados was inaugurated.


Retiring to a less hectic life, Robert and Ann sold La Mare to the current owners - The Owen Family.


Tim Crowley was appointed to manage the estate.


Daniel De Carteret was appointed wine maker and production manager.


The company won the NatWest Best Small Business Category and then went on to win the Jersey Telecom Best Business of the Year Award. It was La Mare’s rapid transformation from a small tourist attraction business to a professionally managed wine estate that impressed the judges.


Managing Director Tim Crowley expanded the visitor and conference business.


Award winning products: La Mare Black Butter is awarded 2 gold stars and the Cider Mustard 1 gold star from the prestigious and independent Great Taste Awards 2008.


La Mare was awarded the Jersey Enterprise Environmental Award, La Mare also holds a Gold in the Green Tourism Business Scheme.


La Mare launched it’s Royal Vodka and Royal Gin.


Growth of the popular La Mare products both locally and nationally results in more expansion at La Mare, including new members to the team and a new warehouse behind the production building.


Maison La Mare rebrands to Maison de Jersey and has upgrade to provide a more island wide offering.


La Mare launched it's new Royal Pink Gin.


La Mare spends £700,000 on renovating The Winery function room.

March 2020

La Mare welcomes Tom Walker - new production manager and wine maker.

April 2020

La Mare launches its new hand sanitiser in response to the Covid-19 outbreak.

November 2020

La Mare launched its first limited edition Christmas gin range.

February 2022

La Mare Wine Estate is delighted to introduce our new Head Winemaker Jordi Sanvicens Moreno.

May 2023

La Mare plants a new Vineyard. The new rows will consist of twelve Solaris, a variety of grape used for producing white wine, with five rows of Regent, a red grape variety.

November 2023

Launched Winter Berry Gin - This artisanal spirit is a testament to the Estate's dedication to celebrating the best of Jersey produce, and particularly, the cherished Jersey Royal Potato.

April 2024

We launched our Children's Fairy Trail and Grapevine Adventure for young naturalists to explore the new meadow and learn about the history of the estate

May 2024

La Mare Wine Estate wins a bronze medal at the prestigious International Wine and Spirits Competition (IWSC) for our 2023 vintage of Bailiwick Red Wine

May 2024

La Mare Wine Estate is awarded a silver medal in the International Wine and Spirits Competition for our Branchage Prestige Sparkling Dry Méthode Traditionnelle Fine Cider and a bronze medal for tour Jersey Branchage Cider.